If we talked a long time ago about the news in terms of store design that Jony Ive was carrying out in the Apple Store, now we have proof of it with this spectacular store located in Brussels. Our colleague Pedro Rodas was in charge of mentioning the most innovative and important aspects of this Apple Store last Thursday, September 17, the date on which it was opened for the press and specialized media. Now we can say that the store is open to everyone.
The most important changes at first glance is the replacement of traditional metal stools with wooden ones, the tree inclusion within the store itself and the arrangement of the different products when selling them. Everything is the same but different and obviously a step forward in the line that Apple has accustomed us to, giving the store a more "futuristic" air.
https://youtu.be/vDsyxXbHWVoRealmente la apertura de la tienda según han confirmado otras publicaciones, ha sido muy parecido al que ya venimos viendo en los últimos años, es decir, una larga cola de gente esperando en la entrada y con la salida de los empleados de la tienda chocando la mano con el público y performing the typical show before the inauguration Of which I have to say that I have always produced a kind of embarrassment to others, although of course it depends on the client's taste and to others it will seem an indispensable prior «ritual», this is undoubtedly always said from the most absolute respect.
Anyway the different services such as the workshops, the genius bar... they will gradually start up, it is expected that between yesterday and tomorrow everything will be worked out. Also for this important event, Apple has shared a video with different artists from Brussels that we leave it to you In the following link in case you want to take a look at it.
