If there is one thing that characterizes Apple's physical stores, it is their exquisite, minimalist and very careful decoration. As soon as you enter them, a feeling of spaciousness and order invades you that makes you feel encouraged to complete a purchase. If you have ever visited one of them, you will have seen that the walls are always decorated with frameless paintings with photographs of the latest generation products.
Now Apple has given a change in the direction of decoration, giving more importance to the situations they expose in the advertisements of the devices. Now, product photos are being exchanged for images from advertisements of those same products.
Until recently, when Apple launched a certain product, the decoration of the stores was modified and huge pictures were put up with detailed images of parts of these new products. Now, the Cupertino company seems to be giving a lot of importance not only to the product itself, but to the experiences that a person can have with them.
Some time ago, we told you about the change of course in the type of announcement that Apple was making, pointing out that they were aimed at experiences that people can have with them. Then they started with the Apple home web style, focused on the marketing campaign What will your verse be ?.
Now, this whole wave, which began in the advertisements and continued on the home page of the web, reaches the physical Apple Store and its decoration boxes. As you can see in the photographs that we attach, they are not entirely bad.