Reflections on the agreement between Apple and IBM

Much is being said about him tree media that is assuming the announcement that Apple has teamed up with IBM to release a series of applications aimed at companies that make them make more intensive use of iPads and iPhones. In its early days, Apple was IBM's sister in launching the legendary PowerPC.

Now, as we have learned, Tim Cook has managed to close a "groundbreaking" agreement with IBM that will allow companies to put a finger, with iOS devices the analysis of «big data». However, from Soy de Mac we wonder if this movement is nothing more than the tip of an iceberg that could clearly splatter the computers of those in Cupertino.

Everything that is being talked about in the media is of an agreement that would allow iOS devices to have the Big data analytics capability that only IBM is capable of. We are talking about Apple having teamed up with IBM in this regard to become more powerful and try to get deeper into existing business fabrics. All this by providing the entrepreneur with native and fully developed applications exclusively for iPhones and iPads, new support services and AppleCare oriented to the company, IBM cloud services optimized for iOS as well as IBM itself selling iPads and iPhones for these purposes.

If we remember a little, some time ago we informed you of the internal changes that are they were producing and that they were going to be produced in, for example, AppleCare. Now, with this news we are talking about how they are going to begin to expand to companies that finally make use of iOS devices with this level of big data analysis that IBM can implement in specific and unique applications for iOS.

However, as we anticipated before, from I am from Mac we are struck by the doubt of whether or not everything we are seeing will harm the Macs. Everything can be seen from different points of view and it is that all these movements are being prepared for the iOS 8 release, which more than ever, blends with Macs through Continuity. On the other hand, iCloud is opened by removing what will be called iCloud Drive. A way to implement cloud services from IBM with Apple's?

What is clear is that they are merging so much that in the end we will have a very powerful product ecosystem that will make the worker's direct contact with the data through the touch screens of iOS devices and that at a given moment with Continuity and who knows what others more tools, let OS X Yosemite be the real star. It is clear that IBM is not going to sell Macs by overwhelming logic and it is with iOS devices that they have been able to find a point of union to strengthen both companies.

Both Apple and IBM have provision of users on their websites a zone dedicated to the agreement that has been reached And now Tim Cook has informed all the workers, internally, with an email that we attach below.

Team,

Today we announced a groundbreaking agreement with IBM that will allow companies to put the power of big data analytics at the fingertips of their employees using their iOS devices. This exclusive, global agreement unites Apple's ease of use and hardware + software integration with IBM's unrivaled expertise in big data analytics and enterprise-oriented software.

This also adds to the incredible effect Apple is having on business. The iPhone and iPad are seen in 98% of Fortune 500 companies. People love using iOS devices, and Apple provides what companies need most: scalable development and security along with a powerful platform for applications. With this announcement we are putting IBM analytics within the reach of users, providing a great market opportunity for Apple. This is a radical step for companies and something that only IBM and Apple could do.

IBM is known for helping users with the analysis of "big data" and thus find ways to better manage the business. With more than 100.000 consultants and salespeople, they have a global reach and on an enormous scale. Teams of sales representatives and consultants will also sell iPads, iPhones and AppleCare coverage as part of the alliance.

This deal brings out the best in both companies. This is great news for Apple, IBM and all corporate clients in the world; and I'm excited to see it take off.

Team