Apple's vice president of stores Deirdre O'Brien, sent an open letter to all those users who already have access to the company's stores. Restrictions and risk prevention is the most important thing right now and that is why the letter explains each and every one of the preventive measures mandatory in times of Covid-19.
We do not have all the Apple stores open, but little by little they are opening more and more and logically there must be established guidelines both for the employees who are working in them and for the customers. For this reason, the Cupertino firm has just sent this mandatory regulations for customers visiting your stores these days.
A personalized service, mandatory mask and with more space between clients
Access to the store is not allowed by many people at the same time, this will be the first of the measures and logically it will be controlled directly from the accesses to them. On the other hand we will have more space between clients and this will be thanks to the separation of the tables themselves. In addition, each client will have personalized attention with the same person and this will be applied in the purchase of products, visits to the Genius and others.
On the other hand, at the entrance, masks will be offered to visitors in case they do not wear theirs, the use of a mask is mandatory for all visitors and employees. On the other hand, the temperature of the customers will also be checked before entering the store, a measure that we have already seen in other places and that will logically be mandatory to access. From Apple they hope that the visits of their customers are not to walk in the stores or "play" with the products that they have there, they hope that they are visits for reasons of purchase or repair. In any case, cleaning will also be an essential part of this new stage and several disinfections will be carried out daily.
In this letter open to customers also talks about reduced store hours and considering online shopping with in-store collection as another option to take into account for visits to stores. In Italy they open tomorrow and in the United States 25 will also open this week. Let's hope that in our country little by little these days will also open now that we are already in phase 1 of the de-escalation, but there are no specific dates at the moment.