A few years ago, we saw the arrival of Apple Music, Apple's own music streaming service, which little by little has been gaining users and even beating other platforms thanks to its good functions and integration between the company's own devices But that seems still not enough for the Cupertino.
And it is that, apparently, recently multitudes of users have reported receiving notifications from the music app on their devices, in which they are practically annoyingly trying to recover or get users for their platform, which is not sitting right.
The new tactic for getting subscribers: send notifications to those who don't pay for Apple Music
As we have been able to know thanks to 9to5Mac, it seems that especially during the past week, from Apple they have been sending notifications to some users, for the moment only from the iOS operating system as it is the most used (although at this rate the same could happen on Mac sooner rather than later). Through them, basically what they do is try to incite Apple Music subscriptions, through two different models.
And it is that, on the one hand, For those who have never subscribed to the platform, what Apple does is send a notification under the heading of "It is not too late", trying to say that they can subscribe at any time through the music application of their devices, while on the other hand, in the face of those who paid and at some point decided to cancel the subscription, what is sent is a message with the text of "We have changed".
In this way, as is logical, some users are getting frustrated, because the truth is that, especially since the schedule in which these notifications are sent is not regulated, It can be somewhat annoying that you see the receipt of a notification and that it is of this styleWell, apparently it is the same as that of a message, for example, so the bad opinions from those who have received them at some point, which are not few, are very comprehensive.
How is Apple Music promoting a trial via random Push Notification not a violation of their own App Store guidelines?
"4.5.4 Push Notifications must not be required for the app to function, and should not be used for advertising, promotions, or direct marketing purposes ..." pic.twitter.com/98ceT6i19y
- Brian Christiansen (@briandigital) February 8, 2019
"We've changed" Apple Music talking to me like an ex girlfriend pic.twitter.com/wxNqiV9kYd
- Corey (@himynamescorey) February 2, 2019
Apple the thirsty ex pic.twitter.com/OQdqgfCDr6
- drew olanoff (@yoda) February 8, 2019
I liked mine better pic.twitter.com/cCEQR0yee1
- Sean Ludwig (@seanludwig) February 8, 2019