The eternal dilemma between capturing images in JPEG or RAW format on an iPhone 15 Pro has baffled many photographers since the inclusion of these image formats in the phone's camera. What is the best format when capturing your most precious moments? What characteristics define each format?
In this article, we'll explore in depth the merits and nuances behind choosing between JPEG and RAW on an iPhone 15 Pro camera, giving you the clarity to make informed decisions and elevate your photography experience to the next level.
The origin of the JPEG format and its evolution

The origin of JPEG begins thanks to a meeting of a group of photography experts who would give the format its name, together with the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), who were looking for a format that offered a good mix between photo compression and quality thereof.
The JPEG standard, born in 1992, introduced a lossy compression algorithm that balanced efficiency and visual quality, paving the way for the exchange of digital images on the web and in multimedia applications that has lasted to this day and that thanks to it , tools as everyday as social networks or WhatsApp avatars would not exist.
Mass Adoption and the Internet Age
By the mid-90s, the explosion of the JPEG came hand in hand with the abandonment of the predominant format in cameras, the film format with the massification of the first digital cameras. That, although they were expensive as tools, they needed a format that was capable of compressing images since there were still many years before memory cards came out and these used floppy disks, with 1.44 MB of storage each. For such little storage, JPEG was the salvation of those cameras.
Additionally, the exponential growth of the Internet facilitated the spread of the format, where compressed images found their home on the web. In this early phase of the Internet, bandwidth was minuscule thanks to the telephone pulse (56K), so downloading an image was an odyssey that could take several minutes.
The arrival of RAW to the photographic scene

In contrast to the ubiquity of JPEG, the RAW format emerged as a more realistic way to capture images, capturing raw data directly from the camera's image sensor.
That is, when we talk about RAW, we are faced with what the sensor captures directly, without any type of filter, but its extension will depend on the manufacturer, since each one has its own patented RAW format, such as NEF (Nikon), CR2 ( Canon), ARW (Sony) or DNG (Adobe), for example.
This format or way of capturing the image opened a new world of possibilities for photographers by provide an unadulterated digital canvas upon which to paint your creative vision.
Key Features and Uses of RAW Format
RAW files They are the very essence of visual authenticity, store raw data that allows unparalleled editing flexibility by being reality as captured by the sensor. As an analogue, we could say that it is as if we could retain in a photo what we see with our eyes, with the colors and textures that are “default”.
And if the photographer himself wants to do some editing, you can manually tinker with things from exposure to white balance, through all kinds of adjustments, which will help radically transform an image without sacrificing its original quality.
Of course, quality has a price: RAW photos they take up a lot of space, so it is not a format that is suitable for sharing content on social networks or for sending via WhatsApp, so you will necessarily have to use JPEG, BMP, GIF or similar to do so.
Of course, if the photographer wants to convert it to JPEG after editing the image, of course he can do so, but as always, with a more or less pronounced loss of photographic quality thanks to the image processing transmitted by this type of files.
Conclusions: ending the dilemma of choosing between JPEG or RAW on an iPhone 15 Pro

In the end, the choice between JPEG or RAW on an iPhone 15 Pro depends on the level of control and quality you are looking for in your photographs, but as you can imagine, We believe that with JPEG quality you have more than enough if you are not an advanced user.
For the casual photographer, JPEG offers satisfactory results without additional complications, processing the image and leaving it at an optimal size to be shared and stored without further difficulties.
However, for those looking for maximum quality and flexibility, the RAW format is the preferred option, although it requires a greater commitment in the post-production process with programs designed for retouching images.
So that, If you don't want to complicate things, JPEG is a more than reasonable option and I would tell you that it is the best for taking photos with your iPhone 15 Pro.