The iPhone is positioned among the best-selling mobile phones in 2023. Finally, after more than 10 years of tough competition, Apple has managed to dethrone Samsung as the leader in the mobile phone market. The iPhone is, by far, the best-selling smartphone of 2023. This, according to data published by Counterpoint Research, one of the leading market research companies.
iPhones lead the sales list occupying the top 7 places. The iPhone 14 seems to be the Main protagonist remaining number one in sales for months. Only Samsung managed to enter in the last positions of the top 10 with its mid-low range mobile phones.
Apple is not only currently the one that moves the most money in this market, but it is getting sell the greatest number of units. The company demonstrated last year that, despite its high price, it manages to more than meet the expectations of its users.
Let's look at the 7 best-selling mobile models of 2023 (All were iPhone)
iPhone 14
Apple's jewel, released in September 2022, had to wait one year to dethrone the iPhone 13. Despite initial criticism for the few new features compared to the previous version, finally he managed to take his rightful place. The 128 GB version had a starting price of € 1009, although currently it is around 850 €.
With a more compact design than its brothers and excellent features, it undoubtedly deserves its success. The device It represented 19% of iPhone sales and occupied 3,9% among all mobile phones sold in 2023. Half of its sales were made in China and the United States.
iPhone 14 Pro Max
In the second place we find the Premium model of the iPhone 14 series. With the powerful Apple A16Bionic processor, its impressive camera and the best technology, it managed to justify its high price. The device comfortably positioned itself as one of the favorites in 2023, reaching 2,8% of global sales.
iPhone 14 Pro
It's the last of the iPhone 14 family on the list, with only a few subtle improvements over its standard model. The pro version managed to reach consumers and achieve a 2,4% among total mobile sales in 2023.
iPhone 13
In fourth position, the value of the previous series returns, which continues to be popular more than 2 years after its release on the market. It has characteristics very similar to the iPhone 14 and offers excellent performance today, but at an increasingly affordable price. This device reached 2,2% of total sales in 2023.
iPhone 15 Pro Max
From this point on it enters the top, Apple's latest series of smartphones, launched in September 2023. With the disadvantage of only having the last months of the year to compete, 3 of the iPhone 15 models managed to stand out in sales.
Heading this group we have the most advanced and expensive model, the iPhone 15 Pro Max. With 8 GB of RAM and A17 pro chip, offers unmatched power complemented with the latest technologies and the most refined materials. It accounted for 1,7% of mobile sales last year.
iPhone 15 Pro
The Premium version follows in sales the intermediate model of the iPhone 15. This starred 1,4% of sales, the same as the basic iPhone 15, placed above due to its higher price.
iPhone 15
In the seventh position, we find the iPhone 15, with 1,4% of sales. The most standard version of the titanium generation managed to make its place in the top above all Samsung devices.
Samsung continues to fight
The last 3 positions in the top 10 are occupied by Samsung budget series devices. En el Eighth place, we have the Samsung Galaxy A14 5G, with 1,4% of sales. With a price that is around 170 €, achieved its greatest success in the United States and India. In the latter country it was the best-selling model of 2023.
Finally there are the models of Samsung Galaxy A04e and A14 4G, which achieved 1,3% of global sales each. Due to their affordable prices, they led the market in countries such as Brazil, Mexico and India. Samsung's high-end mobile phones did not have the expected acceptance compared to Apple devices.
In this top, we have been able to see a lower interest among Apple users in the Plus versions of generations 14 and 15. The low demand for these models has caused the company to rethink its product segmentation strategy.
These data clearly reflect that Apple has made strategic decisions that favor the market dynamics of its products.
Why are iPhones so successful?
Apple has been in charge, year after year, of offer a top quality experience through your devices. This brand focuses on create products that are easy to use and, at the same time, elegant and sophisticated, has ended up having great success and increasing the number of its users. These are some of the advantages that an iPhone offers:
- Quality and design: The brand is recognized for the elegance of its designs. iPhones are Reliable, durable and attractive devices that have managed to earn the loyalty of their consumers.
- Innovation: Apple constantly releases new products that adapt to the needs of their consumers. The company also dedicates great efforts to the research and implementation of new technologies, which allows it to remain a leader in this sector.
- Premium Components: Thanks to the quality of its manufacturing materials and the components it integrates, an iPhone is ideal for almost any scenario.
- Safety: The iOS operating system has the latest advances in computer security. In this way, the company is able to comply with its policy of total respect for the privacy of its customers' information.
- Integrated ecosystem: Apple takes care of develop both hardware and software for your devices. All their products are compatible with each other and offer access to a wide variety of services and applications. This ensures a coherent and uniform experience for brand consumers.
And that's all, let me know in the comments what you thought of this article and if you have any questions.