Surely many of you have noticed that Apple products almost always cost the same in all stores. Now you can go to the most modest authorized seller, or to the most multinational chain, variations in prices are, most of the time, non-existent, and if there are, they are far from important. Only those products that become discontinued have considerable discounts. While large stores offer incredible deals on laptops, desktops or tablets, Apple products continue with their unchanged prices throughout the year. How do you get it?
The strategy that follows is fairly easy to understand: the margins of the sellers are minimal. Manzana offers its products to sellers at prices very close to the retail price. In this way, Apple ensures that sellers cannot make great deals, unless they lose money with sales in order to get customers who then buy accessories for Apple products, which do leave much more profit margin. The latter is not very frequent, but it is a strategy that some large stores occasionally follow.
Is this beneficial for Apple? Obviously yes. On the one hand, it prevents large stores, with a much greater presence around the world than Apple with its Apple Stores, from being able to put prices that compete with Apple's official prices. Obviously, the benefit that Apple obtains with a sale through its network of official stores or its online store is greater than that obtained with a sale of a large area, and it would be absurd for them to obtain more profit to harm their own Apple Stores . On the other hand, it manages to maintain that image of "premium products", which cost practically the same whatever store you go to.
What benefits do stores that sell Apple products get? Well, directly with the sale of their products they do not obtain great economic benefits, but they do indirectly. The sale of an Apple product is accompanied by multiple accessories whose margins are much higher, and also what is a large area that does not sell Macbooks or iPads? Well that. What benefits does it have for buyers? Well, obviously, almost none, because we cannot benefit from offers that do occur in other brands. And when I say "almost none" it is because there are some, and if you want to buy the new 13-inch Macbook RetinaYou don't have to go around a lot to find a good price, because it costs the same everywhere.
More information - New 13-inch Macbook Pro with Retina Display
Source - MacWorld