The guys from Cupertino have been remodeling some of their most emblematic stores throughout the American territory for more than a year. But they are not the only ones. Jony Ive and Angela Ahrendts renewed the design of the Apple Store, a design that being used only in a limited number of Apple StoresSince the latest stores that the company has opened continue to offer the same appearance as before. Apple wants to begin to distinguish the Apple Stores according to the public to which it is initially oriented, offering new finishes and design only in the most emblematic stores of some cities.
A couple of days ago we talked to you about what will be the new emblematic Apple Store that Apple will open in Chicago next to the river that runs through the city, in a privileged location. In addition, the Cupertino-based company has also obtained the go-ahead to open an Apple Store next to an events center in the emblematic Carnegie Library in Washington, a historic place for the country. Both new stores will offer the new exclusive design of some of the company's stores.
To these stores, we have to add the one that Apple wants to build in Arizona, in the Fashion Square shopping center, the second most expensive shopping center in the United States. According to the Phoenix Business Journal, Apple wants to take advantage of the pull of this high-end shopping center to open a new Apple Store in order to reach customers who visit it. This movement is not surprising if we take into account that Apple has its own store in the Galeries Lafayette in Paris, a center destined only to high-end stores and where you can only buy the most expensive models of Apple Watch available today, and in the past, on the market.
