With their sights set on their second LP, "Un golpe de suerte," the Madrid band La Paloma has been selected as the Up Next Spain's new venture on Apple Music. Coinciding with this announcement, the group is sharing exclusive content on the platform, expanding its presence to a wider audience.
As part of the activation, the trio publishes a Apple Music Version of "If I Don't Move", recorded live and in extended formation, a piece that serves as a preview of what is to come with their new work and that underlines the good creative moment they are going through.
Who are La Paloma?
The project is made up of Lucas Sierra (vocals, guitar, bass), Juan Rojo (drums) y Nico Yubero (vocals and guitar), a trio that debuted in 2021 with the EP "Una idea, pero es triste" and consolidated its name with the album "TodavÃa no" within the Spanish-language alternative scene.
Its sound draws from references ranging from Fugazi, The Smashing Pumpkins or Sonic Youth a newer schools like Wednesday or Turnstile, a balance between guitar nerve and melody that they have been polishing since their first recordings.
Up Next Spain: support, visibility, and exclusive content
Up Next is the editorial program with which Apple Music identifies and supports artists in their growing phase., offering them prominent visibility, spaces in playlists like the new Apple Music playlist and audiovisual pieces that help reach new audiences both in Spain and abroad.
The Spanish edition coexists with Up Next Global, which has supported Billie Eilish, Bad Bunny, Khalid, Megan Thee Stallion, Jhay Cortez or Eslabón Armado. At the local level, names like Dora Postigo, Guitarricadelafuente, Maria José Llergo, Judeline or Alcalá Norte are among their most recognizable bets.
For La Paloma, being part of Up Next represents a symbolic and real boost: a window to thousands of listeners and the recognition of work they are proud of, something that, they say, acts as a real boost to their career.
Origins and working method
The group's story began two weeks before the first lockdown: they could barely see each other in person at first and they had to coordinate between the neighborhoods of Tetuán and Carabanchel, with Juan connected from Shanghai during part of the process, to shape the first songs.
His way of composing is collective and democraticSometimes it starts with an idea from home, other times it's born in the studio; each theme evolves until all three feel represented by the final result.
Identity, labels and how they sound
The group prefers banish the "indie band" label and define themselves without surnames: they make rock, pure and simple. They don't identify with the independent label, among other reasons because currently are linked to a multinational, and their goal is to sound like themselves.
Regarding their proposal, they emphasize a character powerful, direct and addictive which invites you to return to the songs and where punk tachycardia is combined with a emotional outburst which was already evident in its first releases.
The current scene and what they hear
From his perspective, the panorama is experiencing a democratization of the mainstream: Today it is easier to discover diverse styles without depending so much on prescriptions, and it is not strange that teenagers get hooked on The Smashing Pumpkins while they coexist in their playlists Bad Gyal and La Paloma.
Among the names mentioned in their recent hearings, there are references that mix current events and rescues, a sound map which helps to understand the depth of his proposal and his concerns.
- WonderHeart y Wednesday, along with the latest from turnstile.
- Rescues like Pete and the Pirates y The Smashing Pumpkins.
- Post-punk and alt-rock classics like Echo and the Bunnymen o Nine Inch Nails.
La Paloma's selection in Up Next Spain comes at the right time: a new album just around the corner, an exclusive version of "Si no me muevo" that acts as a calling card and a career that grows based on powerful songs, well-assimilated references and an identity that shuns labels to opt for rock without additives.
