Apple has already set a date for its first big event of the year: the March 4. It will be the day chosen to show the world its upcoming devices and some of its new software features, as reported by our dates and releasesThe company has begun sending invitations to media outlets around the world for a “Special Apple Experience” which will be held in person.
What's striking is that this isn't your typical event broadcast from Cupertino. Instead of a classic keynote, Apple will organize simultaneous meetings in New York, London and Shanghaiwith in-person demonstrations for the press and, presumably, announcements that will be published on its website almost simultaneously. For European users, the key event will be the London session, which will be closely followed from Spain and the rest of the continent, with guides for follow live.
A different format: “special experience” in three cities
Unlike other occasions, Apple avoids using the term "keynote" or "special event" and refers to the event as a “special Apple Experience”That nuance suggests a more intimate format, focused on in-person presentations behind closed doors for selected journalists, instead of a large video produced from Apple Park.
The invitations mention three specific locations: New York, London and ShanghaiEach city will host its own session, featuring product demonstrations and possibly small press conferences. The company is sending invitations to leading technology and business media outlets, from specialized publications to publications like Bloomberg, which has already confirmed its attendance.
The fact of dividing the meeting into three continents at the same time This suggests that Apple wants global impact, but without staging the usual live conference broadcast worldwide. For now, There is no confirmation of public streaming.Some analysts speculate that we may not even see a main video, beyond promotional clips of the products that are being announced.
In parallel with what is happening in theaters in New York, London and Shanghai, Apple is expected to Publish press releases and update your official website, where it will be possible View the event with all the technical details, so that users and press in Europe can follow the news practically in real time, even if there is no conventional broadcast.
The invitation sent to the media has also given rise to theories: The silhouette of the apple appears in shades of light green, blue, and yellow.These colors match leaks about a low-cost MacBook that Apple reportedly tested in those same finishes, according to journalist Mark Gurman.
Date and time of Apple's March 4th event
The company has scheduled the presentation for the March 4.with a schedule that varies by city. Spain and Central Europe, the meeting will be at 15:00 PM (Spanish peninsular time), coinciding with 14:00 PM in London and 9:00 AM in New York.
That time slot is unusual for Apple, which typically opts for 19:00 PM in Spain when holding events from California. On this occasion, given that it's a face-to-face experience spread across three citiesThe schedule is adapted to the US East Coast time zone, which leaves a mid-afternoon time that is quite convenient to follow from Spain.
The planned formula is as follows: while the invited journalists are testing the new devices in private sessionsApple will publish product information and official announcements on its website. This means that users won't see a stage with Tim Cook in the style of previous events, but will instead learn about new products through press releases, short videos, and coverage from on-site media—a similar approach to previous events. New Macs can arrive in stores without Apple holding an event.
European technology companies, including several Spanish ones, have already announced that they will offer Live coverage from LondonWith first impressions of what Apple will bring to these demonstration tables. For those connecting from Spain, the best way to stay up-to-date is to follow these reports and updates on the official Apple website.
MacBook and new Macs: the top contenders to star in the show
The most reliable rumors agree that the top priority of this meeting will be the MacBook range refreshEverything points to March 4th being the day we'll see Apple's first major step towards the new generation of high-performance Apple Silicon for laptops.
On one hand, leaks indicate the arrival of New MacBook Pro with M5 Pro and M5 Max chipsThese processors would represent the next leap in power and efficiency, designed for those who edit video, work with 3D, develop software, or depend on heavy workloads and, increasingly, on local artificial intelligence tasks.
These are expected MacBook Pro with M5 Pro and M5 Max They will maintain a very similar design to the current one, focusing the innovations on the internals: higher CPU and GPU performance, a more advanced neural processing unit, and improvements in energy management. Some rumors even mention future touchscreens or OLED displays in this family, but more cautious leaks place those structural changes in later stages.
The other pillar of the presentation would be a new low-cost MacBookA laptop designed to serve as an entry point to the macOS ecosystem. This model would come with a chip derived from iPhone processors, specifically a A18 Pro adapted to laptop, with the aim of offering a balance between an affordable price, good battery life and sufficient performance for everyday tasks.
This budget MacBook would be slightly smaller than the current MacBook Air and would be priced below it, with figures that, according to some leaks, could be in a similar range to the 799-899 dollars in the international market. The invitation with the apple in yellow, light green and blue It would match the colors Apple has reportedly been testing for this model.
Beyond these two main players, various reports point to the possible renewal of the professional Studio Display and Pro Display screensThey haven't undergone significant changes for several years and could be updated to better take advantage of the new chips and artificial intelligence features that Apple is trying to extend to its entire catalog.
New iPads, iPhone 17e and the possible arrival of the "new" Siri
Although the main focus seems to be on Macs, the invitations and leaks also mention other products that might appear in this “experience” of March 4th. The iPad catalog and the new budget iPhone are all the favorites.
In the tablet sector, the most frequent reports mention a Entry-level iPad with A18 chipA simple but significant update that would make it compatible with Apple Intelligence and other AI features the company wants to extend to mid-range devices. A iPad Air with M4 processorintended to replace the current model without major design changes.
Some international analysts have also mentioned the possibility that the event could serve as a showcase for new iPad Pro with OLED screen and a redesigned Magic Keyboard, closer to the feel of a traditional laptop. However, these predictions aren't unanimous, and some argue that Apple might reserve the Pro range for a later time of year.
In the mobile sector, many eyes are on the iPhone 17eThis would be the new, more affordable member of the iPhone family. This model would arrive as a replacement for the current iPhone 16e, with a A19 chip, MagSafe supportconnectivity improvements and storage options 256 or 512 GB, maintaining a lower entry price than the main models.
Leaks describe the iPhone 17e as a mid-range device with 8 GB of RAM and a 48-megapixel main cameraDesigned for those who want to enter the iPhone ecosystem without paying the price of the top-of-the-line models. Some reports, however, place its launch outside of this event and suggest that Apple could present it at another time, something that will only be clarified on March 4th itself.
Beyond the hardware, the March event could also give us a glimpse of the first steps of the new Siri with advanced artificial intelligence featuresVarious international media outlets indicate that Apple has been working on a revamped version of its assistant, which would rely on an agreement with Google to integrate some of the company's generative AI technology, in a move similar to that of other manufacturers seeking to catch up in this field.
How can the event be followed from Spain and Europe?
Being a closed experience for pressEverything indicates that there won't be a live stream open to the public like traditional keynotes. Apple hasn't yet confirmed the existence of a live broadcast, and the invitations themselves reinforce the idea of discreet, in-person gatherings, with attendees in rooms in New York, London, and Shanghai.
If this approach is maintained, the most direct way to find out everything from Spain will be through Apple's official website, which will be updated with new products Starting at 15:00 PM, and with live coverage from media outlets in London. Several specialized websites in Spain have already announced they will be providing minute-by-minute updates.
It is expected that, coinciding with the start of the sessions, Apple will launch a battery of press releases explaining the characteristics of the new MacsiPad and possible iPhoneThese were accompanied by promotional videos on their YouTube channel and in the news section of their website. Journalists present would have immediate access to test units to share their first impressions.
This format, which focuses more on press presence than the spectacle of a global keynote, fits with the objective of streamline launches concentrated on a single date without needing to organize a large event in California. Furthermore, it allows Apple to position itself at the center of the technology conversation right in the middle of the Mobile World Congress in Barcelona, which takes place from March 2nd to 5th and which the company does not attend, but which sets the agenda for the sector.
For European audiences, the mid-afternoon schedule and the concentration of ads on the website make it easy to follow the day's events almost as if there were a formal broadcast. It will suffice to Keep an eye on official websites and live streams from specialized media outlets so as not to miss any details of what Apple has in store.
Everything points to March 4th becoming an important date for those who closely follow the Apple ecosystem: an "experience" spread across three major cities, with the focus on New MacBooks with M5 chips, a possible budget MacBook, iPad updates, and the highly anticipated iPhone 17eIn addition to a likely first look at the evolution of Siri and Apple's strategy in artificial intelligence, which will shape much of the company's direction in the coming months.
