After several years without significant changes, the Apple TV 4K is once again in the spotlight with a possible refresh of its range later this year. Rumors and leaks about a new model have been gaining traction, raising expectations about what new features might be included in this next generation. Despite the lack of official confirmation from Apple, analysts' forecasts and comments give us a fairly accurate idea of what the company's future player could bring.
The arrival of this new Apple TV 4K It doesn't seem like it's going to revolutionize the sector, but it does aim to improve key aspects of the current model. In a market where competition is increasingly fierce and demand for smart home devices is growing, Apple is reportedly looking to consolidate its offering by focusing on integration, performance, and, perhaps for the first time, a more affordable price.
Launch planned for late 2025
According to reliable sources such as Bloomberg and MacRumors, everything points to the fact that the new Apple TV 4K model could see the light of day between September and December 2025This schedule would fit with Apple's tradition of updating this product approximately every three years, and the next launch could even coincide with the unveiling of the iPhone 17. However, unlike other devices from the brand, the player usually hits the market a few days after its announcement, eliminating the usual reservation phase.
Continuity design and internal improvements
As far as design is concerned, no drastic changes are expected compared to the previous model, although some minor variation in size or weight is not ruled out. Apple's strategy has been to maintain the recognizable aesthetic that so characterizes its products, so it's likely that this Apple TV will continue to focus on a compact and discreet format, perhaps even smaller, taking advantage of the miniaturization advances seen in other devices from the brand.
Updated processor and improved compatibility
The biggest news comes under the hood. Various rumors agree that the next Apple TV 4K will leave behind the A15 Bionic chip to make way for a most powerful and recent processorAmong the possibilities being considered are chips A16 Bionic, A17 Pro or even a more advanced modelThis would allow the device to move more smoothly, especially during demanding tasks such as 4K streaming, gaming, or possible integration with future artificial intelligence and home automation features.
Connectivity improvements: Wi-Fi 7 and proprietary Bluetooth
Another strong point of this release would be the integration of a Apple's new proprietary chip for Bluetooth and Wi-FiThis would allow support for protocols such as Wi-Fi 7, achieving faster connections, lower latency, and greater stability, ideal for high-definition streaming and home automation. Additionally, a dedicated Bluetooth chip would facilitate interaction with other devices in the Apple ecosystem.
Additional features and possible surprises
There has been speculation about the possible incorporation of a integrated camera on the Apple TV 4K in 2025. This would make it easier to do FaceTime video calls directly from your TV or use gestures to interact, without the need for external devices like iPhones or Vision Pro. However, these rumors still lack conclusive evidence and Apple has not confirmed anything in this regard.
The operating system of the device will probably be TvOS 26, which would include a visual redesign, improvements to profiles and subtitles, as well as new features focused on entertainment and accessibility. The experience will continue to focus on ease of use and integration with other services in the Apple ecosystem.
More competitive price and farewell to the previous model
One of the most talked about new features would be the significant reduction in the entry price of the Apple TV, standing at around $100This would bring it closer to alternatives like the Chromecast or Fire TV Stick. It's unclear whether this reduction would affect all models or just the basic version. Also, the 2022 model would stop selling once the next generation comes out.
This price adjustment aims to attract both new users and those still using older versions who want to upgrade without a significant investment.
The upcoming Apple TV 4K aims to maintain the formula that has cemented its success, with a continued aesthetic and improvements in hardware and connectivity. The potential price reduction and the incorporation of advanced technologies make it a product that will be in the spotlight during the latter part of 2025, especially for those who value integration, performance, and simplicity within the Apple environment.
