As has happened with the design of the previous Apple Store, the design of these changes little by little over time thanks to the inclusion of small details that make them evolve, either with the Construction materials as if we look only at the aesthetic part.
An example of this we have in the step that was to the massive use of glass both in stairs and in the exterior panels of the stores to the inclusion of wood in tables and exhibitors or even lighting modifications or the novel introduction of plants indoors as we see in this Brussels Apple Store.
The present case focuses on an Apple Store in Memphis, inspired by the design of Jony Ive and that can be consider "next-gen", something like the evolution that we have discussed before and that shows some of those novelties in the design elements.
The roof of the store is higher centering lighting in each of the tables that act as exhibitors, which have been arranged to maximize space and useful surface. These tables redesigned by Ive now have motion sensors with flip-up panels to hide the power outlets and connection ports.
We can also see new wooden displays They are recessed into the walls with an area to test headphones, docks and other products.
However the biggest attraction It is a screen of 1,5 million dollars and more than 400 inches installed in the back of the Store with a high resolution matrix that we could already see in the 60 seconds interview with Tim Cook and that accompanies these lines.
