Apple launches the iMac M4: a leap in performance, artificial intelligence and new colors

  • New iMac M4 with up to 2,1 times the graphics performance of the M1 model.
  • Incorporates Apple Intelligence, Apple's new AI system.
  • Available with nanotextured glass screen to reduce reflections.
  • It is now available for pre-order at prices starting from 1.519 euros in various striking colours.

imac M4

Apple has officially launched the iMac M4, its new all-in-one computer that comes with great new features, both inside and out. In this new model, in addition to the well-known ultra-thin design that continues to delight fans, Apple has integrated its new M4 chip, a processor that promises up to 1,7 times the speed in everyday tasks and up to 2,1 times the performance in demanding tasks such as gaming or photo editing, compared to its predecessor, the iMac with M1 chip.

This new iMac Not only does it stand out for its speed, but it is also the first model specifically designed to take full advantage of the potential of Apple Intelligence, the company's artificial intelligence platform. With this integration, users will be able to enjoy advanced tools such as the new Siri, Genmoji and image generation with Image Playground, although, for those in Europe, we will have to wait until April 2025 for all these features to be available in Spanish.

A design that remains, but with new colors

From a design point of view, Apple has maintained the general style of the iMac that we already know. The device still has a 24-inch panel with 4,5K resolution, with the option of adding nanotextured glass that reduces reflections to a minimum, ideal for those who work in brightly lit environments. This panel also supports more than a billion colors and True Tone technology, offering an unbeatable viewing experience.

iMac M4 colors

This renovation also comes with a very striking novelty in terms of aesthetics: The iMac M4 is now available in seven new colors (green, yellow, orange, pink, purple, blue, and silver), with vibrant hues on the back and softer ones on the front, giving it a sleek, modern touch to any space it’s placed in. Plus, matching accessories like the Magic Keyboard and Magic Mouse also come in those colors, and in a big change, they now feature a USB-C connector instead of the classic Lightning one that has been abandoned due to European regulations.

The M4 chip: more power and efficiency

The star of the new iMac M4 is, without a doubt, its processor. This M4 chip is the latest design by Apple and takes the power of the iMac to another level. According to the company, the iMac M4 is up to 2,1 times faster in graphically intensive tasks such as video editing or gaming, compared to the iMac with M1 chip. In addition, this chip includes the Neural Engine most powerful ever seen in an iMac, enabling excellent performance in any task related to artificial intelligence.

La RAM The iMac M4 also gets a major jump. From now on, the iMac M16 comes with 32GB of unified RAM as standard, expandable up to XNUMXGB, ensuring smooth performance in any circumstance. Apple has also improved the GPU, which translates into a fluid experience in video games with high graphic demands, as well as demanding tasks such as editing photos or videos in programs like Adobe Photoshop or Premiere Pro.

Nanotextured display and 12MP camera for video calls

Another of the great novelties is the option to add a nano texture coated screen. This coating, which has already been available on other Apple products, is finally coming to the iMac and will reduce reflections and glare without compromising image quality, making it a perfect choice for those who work in environments with a lot of direct light. This option will only be available on models with 10 cores and will cost an additional 230 euros.

iMac M4 nanotextured display

The camera for video calls has also been improved, now featuring a 16:9 aspect ratio sensor. 12 megapixels and technology Center Stage, which allows you to keep the person in front of the camera centered at all times, even if they move. It also includes an interesting feature called desk view, which allows you to display both the user and a top-down view of the desktop, ideal for content creators and teachers.

Advanced connectivity and more internal memory

The iMac M4 doesn't fall short when it comes to connectivity. It includes up to four USB-C ports compatible with Thunderbolt 4, ensuring ultra-fast data transfer speeds. In addition, it is also compatible with WiFi 6E y Bluetooth 5.3, which offers more stable and faster next-generation connectivity. Finally, it features the function touch ID for simpler and more secure biometric authentication.

As for storage, the basic model starts from 256 GB SSD storage, although it can be configured up to 2 TB, making it a very complete option for the most demanding users.

iMac M4 Price and Availability

The new iMac M4 It is now available for pre-order on Apple's official website, and deliveries will begin on November 8th. At the price level, the base model with 8 cores in CPU and GPU, 16 GB of RAM y 256 GB storage part from 1.519 EurosMore advanced configurations with up to 10 CPU and GPU cores, and storage options of up to XNUMX MHz are also available. 512 GB.

Without a doubt, the new iMac M4 arrives to lead the all-in-one computer market, with greatly improved performance, new artificial intelligence features, an impressive screen and a variety of colors to suit all tastes.


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