Apple Vision Pro is consolidating a new standard in the creation and consumption of immersive content, thanks to a series of technological advances in hardware, software, and experiences that are redefining the role of smart glasses in everyday life. The Cupertino company and several of its partners are committed to offering both professional creation tools and more accessible offerings for the general public, while fine-tuning its strategy for the global expansion of this innovative product.
Key details about Apple's roadmap for Vision Pro and future associated devices have emerged in recent months. Various reports indicate the imminent arrival of new generations of the visor, as well as the development of lighter and more economical models. along with smart glasses tailored to different needs. These movements coincide with the rapid growth of immersive video and new collaborations with companies specializing in both the audiovisual sector and professional and medical applications.
Immersive Video: A New Narrative for Vision Pro
One of the most notable pillars of the Apple Vision Pro is its ability to consume and create content in an immersive 180º stereoscopic formatThis type of experience allows the user to feel practically present in the scene, surpassing the traditional sense of depth offered by standard 2D video.
To support this technology, Apple has developed the format Apple Immersive Video, which takes advantage of the extremely high pixel density of the device's OLED screens, and a refresh rate optimized at 90 fps, very close to the perceptual threshold of the human eye. The goal is to achieve unparalleled visual fidelity and a sense of realism., thanks to the combination of specialized hardware and workflows created in collaboration with brands like Blackmagic Design.
Proof of this is the arrival of the camera Blackmagic URSA Cine Immersive, capable of recording 8K video per eye at speeds of 90 frames per second, exponentially increasing the amount of information processed compared to conventional video. This device has simplified the process of capturing and post-producing immersive video, allowing users to work with calibrated files and integrated metadata for easy editing and direct playback in Vision Pro, using advanced tools like DaVinci Resolve.
This integration has been noted in recent projects such as sports documentaries recorded by Canal+, where the viewer has been transported to the center of the MotoGP action with a truly innovative spatial image and sound quality.
Innovative applications: from entertainment to the professional field
Vision Pro's versatility is demonstrating its potential beyond audiovisual consumption. In the medical sector, for example, the use of Vision Pro as an assistant in colonoscopy procedures is being explored., thanks to its ability to project critical information in real time onto the specialist's field of vision. In collaboration with hospitals and clinical artificial intelligence developers, the display connects to polyp detection systems and significantly increases early diagnosis rates, streamlining work and improving patient care.
Likewise, the use of spatial audio and integrated metadata It facilitates the creation of immersive experiences in which the location and quality of sounds adapt to the virtual environment. This is key in both motorsports and real-time interviews and broadcasts, and opens the door to a new generation of films, reports, and educational content, where the viewer's physical and sensorial presence is much more intense.
Future releases: cheaper, lighter versions and new smart glasses
According to analysis by experts such as Ming-Chi Kuo and recent leaks from the supply chain itself, Apple is already working on a roadmap to diversify the Vision Pro family and expand its presence in the coming years.The most recent plans include an update to the original model, which will incorporate the M5 chip to improve performance, while maintaining many of the current specifications. This revision could be released in 2026.
By 2027, Apple plans to release a version lighter and more affordable, tentatively known as the "Vision Air." This approach reduces the weight by around 40% compared to the current model and adopts simpler materials such as plastic and magnesium alloy, in addition to integrating a chip similar to that of the iPhones of that generation. All of this would significantly reduce the price compared to the original Vision Pro, with the aim of expanding access to this type of technology.
Apple's strategy also includes the launch of Smart glasses without their own screen, in line with the approach of other products such as Ray-Ban MetaThese devices will focus on photo and video capture, audio playback, and AI-based functions, with a focus on gesture control and connectivity with other products in the Apple ecosystem.
By 2028, the company plans to introduce a Second generation of the Vision Pro with a complete redesign and future extended reality glasses capable of displaying virtual elements superimposed on the real world, as well as new models of XR glasses with advanced features and applications yet to be revealed. According to analysts, this entire movement could translate into a progressive multiplication of users of this type of device during the second half of the decade.
